vegthreads

Green Meets Capitalism

A business executive going the environmental route may seem about as good an fit as 7-Up’s “100% natural” formula. After all, I too grow high fructose corn syrup in my backyard, but an increasing number of former frat boys gone corporate hipsterers have recently developed an environmentally friendly attitude to accompany their capitalist undertones.

My Observations

Recently, Elon Musk, co-founder of Paypal; Adam Grosser, a Silicon Valley venture capitalist; and Shai Agassi, a higher up at SAP have all left various tech fields to pursue various green projects. Could this mean that the next big area of profit will be reaped from those that actually care about green issues?

Wal-Mart, the front-runner for the next Standard Oil lifetime achievement award in the field of American values, has also declared itself a company seeking to green itself up. Now, no one should be lumped in with the likes of such a company, but this can obviously show that there are both huge gains to be made in a market that is seen as currently vacant; and that, at the very least, there is one company, whose goals have been less than people friendly in the past, trying to covey some level of environmental-awareness.

Since there is one somewhat suspect case to be found, people would have to agree that a green (the “help the planet” kind of green) attitude can also be complemented by greener (the “money” one) bottom line figures.

The Green Answer

So, what’s a good little hippie to do with all of the new green collar worker concern? Look to one of our time’s best philosophers:

“Knowing is half the battle.”

-G.I. Joe

Green Smoke Screens

The best way to differentiate those that will save the environment by placing the work on the back of those that it can pay the cheapest wage to, and those that care beyond that of a pocket book greenery is to stay informed. And, since you’re already on a site that tries to, we recommend you check in with us for the business updates to follow from time to time. You might even come to respect our perspective on the green business world, provided you put on your tin-foil thinking caps before you read it.

-Brian Carroll

Brian Carroll is the newest edition to our green team. If things go according to plan Brian will be gracing us with a weekly green related business article. In exchange for his services I have agreed to to wash his underwear so enjoy!